Most of us who are running and working with nonprofit organizations don’t want fly-by-night operations. We want to have donors who come back again and again. But if you compare the energy spent trying to acquire new donors with the energy being poured into taking care of current donors, well...it's sometimes a little unbalanced. While growth and expansion are great, constantly chasing after new supporters takes a lot more time, energy and money than deepening the relationships with the folks we already have on our side.
So, how do you deepen those relationships?